Cerita Battles is a Senior Vice President and Head of Retail Diverse Segments for Wells Fargo Home Mortgage. Cerita and her team are responsible for the development, implementation and execution of national strategies to increase and sustain homeownership among low-to-moderate (LMI) income and minority borrowers and communities. Those strategies include, but are not limited to, sourcing real estate practitioners and builders doing business in LMI and minority communities; recruitment and retention of diverse sales staff; partnering with non-profit agencies to provide homeownership counseling; and facilitating activities to increase awareness about products and programs to help families achieve and sustain the dream of homeownership.
Cerita has been in the financial industry for over 30 years and 22 years specifically dedicated to mortgage. Cerita has held several leadership positions with Merrill Lynch, JPMorgan Chase and Bank of America within Sales, Product & Program Development, Strategic Partnerships and Diverse Segments.
Cerita is a graduate of the University of Phoenix where she obtained a Bachelor of Science degree in Business Management. She is a member of several trade, member and civic organizations both nationally and locally.
Cerita resides in St. Augustine, Florida with her husband, Ronald and their beautiful 15-year old daughter, Myka Renae.