Jessica Lautz

Jessica Lautz is the Vice President of Demographics and Behavioral Insights. Jessica started at NAR in 2007. The core of her research focuses on demographic trends for both NAR members and housing consumers, and issues such as: how housing preferences shift in an ever changing market place, the consistent trends of consumers for the desire to own a home, consumers’ search to find a real estate agent, and generational trends.

She manages a talented staff of 11 who are experts in survey research, marketing research, methodology, predictive analytics, and research strategy. Jessica also manages the research content and presence on nar.realtor and social networking sites. Additionally, she provides association-wide survey review and oversight in order to assist other departments with designing the best survey instruments and utilizing appropriate methodologies. Jessica provides guidance on survey best practices and educates NAR Groups and committees on how to achieve the best survey results. 

She writes annual consumer studies including the Profile of Home Buyers and Sellers, Home Buyer and Seller Generational Trends report, HOME, Investment and Vacation Home Buyer’s Survey, and the Remodeling Impact series. As well, she writes annual member studies, such as the Member Profile, the Commercial Member Profile, and the Profile of Real Estate Firms. Jessica discusses the results of these studies in major media outlets and international presentations.

Jessica is a graduate of the American University Master’s of Public Policy Program and has undergraduate degrees in Political Science and Law and Justice from Central Washington University. She is currently pursuing her Doctorate of Real Estate from Nottingham Trent University. Her thesis is: "Is the Dream Still Alive? Tracking Homeownership Amid Changing Economic and Demographic Conditions".