Tulu Kaifee

Tulu Kaifee is SVP, Mortgage Multicultural Manager, at BB&T. She is responsible for creating and leading BB&T’s multicultural mortgage segment along with multiple platforms around financial education, business literacy, mentorship, business development, community engagement and sales tracking which are widely used across BB&T’s footprint today. These platforms strategically target and measure client growth in BB&T’s Hispanic and Asian communities.

Tulu is the bridge between BB&T and non-profits/for-profit organizations; to bring increased knowledge around financial services, financial education and grassroots marketing. The multicultural banking and mortgage model actively focuses on recruitment of market-dominant bilingual talent which ensures BB&T’s “Perfect Client Experience” as well as retention and growth of existing clients. Tulu brings this knowledge to the community through means of overseeing a footprint-wide strategy.

Tulu has been in the financial services industry for 18 years with experience in Retail, Small Business Banking, Commercial Credit and Commercial Lending.